Amazon investiert in Targeting Startup Yieldex

Amazon investiert in Targeting Startup Yieldex

16.02.2009 – Madrona Venture Group and Amazon.com are investing in a startup called Yieldex that helps web publishers better target their advertising inventory. Yieldex has a product called DynamicIQ that „powers hyper-targeted inventory availability forecasts, campaign scenario planning, and advanced business intelligence through one comprehensive user interface, giving executives the transparency and insight needed to maximize inventory yield and revenue,“ according to a press release.

Quelle:  http://www.techflash.com

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